Marketing Intelligence is defined as the process of acquiring and analyzing information in order to better understand the market (both existing and potential customers)

From the simplest of tasks (merge/purge duplicate elimination, and address correction) to the more advanced methods, WordTech will make sure your marketing dollars are getting you further, and taking you farther. 

Our 2 most common Marketing Intelligence methods:

• Targeted List Acquisition

  • Instead of just finding a generic mail list, our list managers will work with you to define your ideal demographics, and geography...ensuring that we produce the best possible prospect list for your direct mail campaign

• Customer Profiling (Cloning)

  • Allows you to learn more about your best customers

  • How does it work?

    • Provide us with your customer database, we'll do the rest! We profile your customer list and then apply regression analysis to see which criteria are not only important, but work best in conjunction with one another.  Once analyzed, it becomes much easier to find new prospects that will help generate a higher ROI on your future mailings.